Assessment 2 work · Class Work · Week 5 work

Moodboards for my user personas

Mark Rey moodboard

Images used:

Apple. (2015). iMac [Image].

Chandler, C. (2018). Chella Man [Image]. Retrieved from https://twitter.com/chellamanart/status/1017460031372087302

Chermayeff & Geismar. (1888). National Geographic logo [Image]. Retrieved from https://www.nationalgeographic.com.au/

ChessUSA. (2014). Chess pieces [Image]. Retrieved from https://www.chessusa.com/category/chess-sets-and-pieces.html

Creative Commons. (2004). Man fishing [Image]. Retrieved from https://en.wikipedia.org/wiki/Fishing_rod#/media/File:Deepsea.JPG

Dixon, M. (2018). Boating [Image]. Retrieved from https://seely-durland.com/water-boating-safety-precautions/

FoodWorks. (2004). Foodworks
logo
[Image]. Retrieved from https://upload.wikimedia.org/wikipedia/co mmons/thumb/2/27/Foodworks- Logo.jpg/800px-Foodworks-Logo.jpg

HITsa. (2019). Aged care worker [Image]. Retrieved from https://www.hitsa.com.au/how-to-become-an-aged-care-worker/

Lee, J. (2018). Chinese and Australian flag [Image]. Retrieved from https://www.abc.net.au/news/image/9229146-3×2-940×627.jpg

Mullins, B. (2018). Vegan cobb salad [Image]. Retrieved from https://www.eatingbirdfood.com/wp-content/uploads/2018/06/vegan-cobb-salad-tempeh-bacon.jpg

Nunez, A. (2019). Dog [Image]. Retrieved from https://www.shutterstock.com/image-photo/happy-curious-dog-mixed-breed-isolated-609815726

Oceana. (2015). Octopus [Image]. Retrieved from https://oceana.org/marine-life

Pet MD. (2010). Ferret [Image]. Retrieved from https://www.petmd.com/ferret/care/evr_ft_first_ferret

Reef Watch Victoria. (2011). Banded Worong [Image]. Retrieved from http://northcoastvoices.blogspot.com/2011/04/banded-morwong-begins-hard-fight.html

Shutterstock. (2017). Fish market employee [Image]. Retrieved from https://editorial01.shutterstock.com/wm-preview-1500/8610992g/bc3a7517/good-friday-at-the-sydney-fish-market-in-sydney-australia-shutterstock-editorial-8610992g.jpg

Surf Coast Realty. (2016). Coles Bay [Image]. Retrieved from https://www.surfcoastrealty.com.au/coles-bay

The World Travel Guy. (2019). Man hiking [Image]. Retrieved from https://theworldtravelguy.com/best-hikes-on-oahu-hawaii-top-epic-and-beautiful-hiking-trails/

Voi, M. (2018). Planting [Image]. Retrieved from https://www.istockphoto.com/au/photo/farmers-retired-planting-in-the-ground-green-sprout-the-concept-of-farming-and-gm1006191454-271592323

Dakota Hawk moodboard

Images used:

Adreno. (2001). Adreno [Logo]. Retrieved from https://adreno.com.au/

Australia Fisheries Management. (2015). Australia Fisheries Management worker [Image]. Retrieved from https://www.afma.gov.au/resources/educational

Bowma, D. (2012). Twitter [Logo]. Retrieved from https://twitter.com/

Chokkattu, J. (2018). iPhone [Image]. Retrieved from https://blueocean.net/unlocking-mysteries-marine-migration-sea-turtles-whale-sharks/

Frerck, R. (2018). Turtle [Image]. Retrieved from https://blueocean.net/unlocking-mysteries-marine-migration-sea-turtles-whale-sharks/

Genderov, S. (2018). Books on top of each other [Image]. Retrieved from https://depositphotos.com/222970064/stock-photo-ancient-books-collected-top-each.html

Harden, C. (2017). Jorja Smith [Image]. Retrieved from https://twitter.com/jorjadaily/status/936223327819128833

Living Fit. (2011). Woman lifting weights [Image]. Retrieved from https://www.rulivingfit.com/

Milanko, J. (2015). Scuba diver [Image]. Retrieved from https://www.stocksy.com/590294/portrait-of-a-beautiful-woman-scuba-diving-underwater-in-the-swimming-pool

Motortion Films. (2019). Woman working on her laptop [Image]. Retrieved from https://www.shutterstock.com/image-photo/pensive-businesswoman-thinking-plan-writing-notebook-1382912450

Shakirov, A. (2018). Woman working out [Image]. Retrieved from https://www.alamy.com/dumbbell-lunge-woman-workout-exercise-at-gym-one-leg-split-squats-image184175025.html

Sitchu. (2019). Bowl of food [Image]. Retrieved from https://www.sitchu.com.au/sydney/eat-drink/healthy-food-delivery-sydney/14/

Teana Broad. (2015). Brisbane [Image]. Retrieved from https://teanabroad.org/programs/australia/brisbane/

The Hidden Reef. (2019). Fish [Image]. Retrieved from https://thehiddenreef.com/collections/anthias/products/anthias-sunburst-fat-head?variant=14043206582335

The University of Queensland. (2018). The University of Queensland [Logo]. Retrieved from https://s3-eu-central-1.amazonaws.com/chronus-mentor-productioneu/programs/logos-new/1083/original.png?1545191306

UFC Gym. (2009). UFC Gym logo [Logo]. Retrieved from https://www.ufcgym.com.au/src/images/ufc gym-square-black.jpg

Assessment 2 work · Lecture Notes · Week 5 work

User scenarios for Assessment 2

User: Mark

Novice

Mark is a 21-year-old Australian man living in Coles Bay, Tasmania. Mark has a hobby of going fishing in his free time. His favourite fish to catch and cook are banded morwong. Mark is unsure if they are overfished in Tasmania. Mark navigates to rescueproject.com.au on his personal computer connected to the internet at home. The map of Australia appears and the website informs Mark to click a state to check the status of species in that area. He selects Tasmania on the map. Mark then clicks on Tasmania Banded Morwong Fishery, being closest to his hometown, Coles Bay. Mark reads that their status is “DEPLETING”. He believes that it is better off not to fish them on that day and to check their status another time to see if It has changed.

User: Dakota

Expert

Dakota is a 30-year-old university student living in Brisbane, Queensland. She is studying to become a marine biologist and lives in Brisbane, Queensland. Dakota is currently an intern at Australia Fisheries Management Authority and was briefed to conduct a list statistics on marine species in Queensland. Dakota navigates to rescueproject.com.au on a personal laptop connected to the internet in the student residence. The map of Australia appears and Dakota clicks on Queensland. Dakota goes through each fishing region on the page; Gulf of Carpentaria, Carpicon Bunker Reef, East Coast and South-East Coast. Dakota records the marine species statuses and additional information, thus using this information in her study.

Lecture Notes · Week 5 work

Lecture 5: Personas

  • User needs are inside of objectives
  • They drive the functional aspects and content needs
  • Identifying the user successfully leads to a flow effect of the entire project
  • Have been used with user experience documentation since the mid 1990s
  • They are referenced throughout our creative process, validate our designs and user experience
  • Personas are representations of goals and behaviour of a hypothesised group of users
  • Personas are extracted from data collected interviews with users
  • They are captured with descriptives including behaviour patterns, goals, skills, attitudes, environment (context)
  • Each product has more than one person
  • That one person should be the primary faces for the design
Babich, N. (2017). User persona [Image]. Retrieved from https://theblog.adobe.com/putting-personas-to-work-in-ux-design-what-they-are-and-why-theyre-important/

User Personas

  • Age
  • Occupation
  • Sex
  • Hoobies
  • Like/Dislikes
  • Other details
  • Behaviour patterns
  • Goals
  • Skills
  • Attitudes
  • Environment
  • Personas assist you in designing design a clear image of the user
  • It is specific and gives shape to user base and avoids a vague or boring idea
  • Reviewing personas before wireframe is very critical so it can create a sense of figure and pathway

Large vs small audience

  • Who is your audience?
  • Large audiences have a broad view
eBay. (2012). eBay homepage [Screenshot]. Retrieved from https://www.ecommercebytes.com/C/blog/blog.pl?/pl/2012/5/1337305023.html
  • Small personas have a more intimate and personal view
Club Penguin. (2011). Club Penguin homepage [Screenshot]. Retrieved from https://www.youtube.com/watch?v=eE22z99NhNY
  • When defining personas, what are the tasks and what are the users trying to perform?
  • Ask yourself, are there different tasks for different personas?
  • Defining personas can help uncover new cases
  • Diving deeper, we find out how that user gets to the task in the first place
  • Different personas = different parts
  • What devices are the personas using?
  • Are they expecting a cross platform experience?
Lim, J. (2018). Cross platform [Illustration]. Retrieved from https://lawtech.asia/wp-content/uploads/2018/06/alldevice-900×528.jpg
  • “Meet the users where they are”
  • Users who want to browse vs users who want specific contents
Smith, J. (2012). Users taking different paths [Diagram]. Retrieved from https://cdn.tutsplus.com/webdesign/uploads/legacy/articles/090_personas/two_flows.jpeg
  • Direct users where they want to go

Artefact personas

  • Personas that are created to product, not the user
  • Product personality questions are involved and arrange a desired personality

Reflection

  • The lecture in Week 5 was revolved around personas. The pods mainly consisted of users personas, which are fictional characters that are created based upon research in order to represent different types that may be useful for a website. I found that the concept of user personas was a new piece of information to me. I was not aware that personas were created and it made me realise that they play a big role in marketing. The representation of personas forced me to reflect on my career as a graphic designer and illustrator – how my design work should involve the customer’s goals, points, behaviour and demographic information.
Assessment 2 work · Class Work · Week 4 work

User Personas for Assessment 2

User persona for Mark Rey (novice)

Images used:

Chermayeff & Geismar. (1888). National Geographic logo [Image]. Retrieved from https://www.nationalgeographic.com.au/ FoodWorks. (2004).

Foodworks
logo
[Image]. Retrieved from https://upload.wikimedia.org/wikipedia/co mmons/thumb/2/27/Foodworks- Logo.jpg/800px-Foodworks-Logo.jpg

Man, C. (2019). Chella Man [Photograph]. Retrieved from https://www.instagram.com/p/Bsw1AbdA3 MA/

Oceana. (2001). Oceana logo [Image]. Retrieved from http://oceana.org

User persona for Dakota Hawk (expert)

Images used:

Adreno. (2001). Adreno logo [Image]. Retrieved from https://adreno.com.au/ Bowma, D. (2012).

Jorja Smith [Photograph]. Retrieved from https://thisisrnb.com/2018/06/watch-jorja- smith-talks-debut-album-lost-found-early- career-working-with-drake-kendrick-lamar/ UFC Gym. (2009).

Twitter logo [Image]. Retrieved from https://twitter.com/ ThisisRnB. (2018).

UFC Gym logo [Image]. Retrieved from https://www.ufcgym.com.au/src/images/ufc gym-square-black.jpg

Class Work · Toast work · Week 4 work

Dave Smith

Dave Smith user persona
Dave Smith moodboard

Images used in moodboard:

Apple. (2019). iPhone X [Image]. Retrieved from https://media.wired.com/photos/5b22c5c4b878a15e9ce80d92/master/pass/iphonex-TA.jpg

Apple. (2017). 12-inch Macbook [Image]. Retrieved from https://www.apple.com/au/shop/buy-mac/macbook

Crescent. (2004). Wrench [Image]. Retrieved from https://www.amazon.com/Crescent-Adjustable-Wrench-4-Inch/dp/B00002N7RE

D&D Custom Guitars. (2019). Acoustic guitar [Image]. Retrieved from https://www.lazada.com.ph/products/acoustic-guitar-dd-django-mahogany-with-pickup-gigbag-proud-pinoy-brand-i263664591-s367892302.html?search=1

Fleeger, K. (2018). Luke Hemmings singing [Image]. Retrieved from https://popentertainmentblog.com/2018/09/17/5-seconds-of-summer-york-fair-york-pa-september-13-2018-a-popentertainment-com-concert-review/

Food Lover’s Market. (2018). Billboard advertisement [Image]. Retrieved from http://blog.globaladvertisers.in/2018/02/01/basic-rules-effective-billboard-advertising/food-lovers-market-billboard/

Goodluz. (2017). Grandpa with grandchildren [Image]. Retrieved from https://www.shutterstock.com/video/clip-7728391-grandfather-reading-book-grandkids

Goodmans. (2017). Toaster [Image]. Retrieved from https://www.bmstores.co.uk/products/goodmans-2-slice-stainless-steel-toaster-red-3408382

Healthyhome. (2016). Porridge [Image]. Retrieved from http://healthyhomecafe.com/2016/07/05/good-old-fashioned-porridge-with-lots-of-variations/

Henning, M. (2013). Australian breakfast [Image]. Retrieved from http://theyellowcap.com/traditional-australian-breakfast/

Home Depot. (2016). Timber [Image]. Retrieved from https://www.homedepot.com/p/4-in-x-4-in-x-10-ft-2-Pressure-Treated-Timber-4220254/100025396

Hunter Valley Visitor Centre. (2019). Shops in Wollombi [Image]. Retrieved from https://huntervalleyvisitorcentre.com.au/plan-your-visit/explore/wollombi-valley/

Kambouris, D. (2017). Harry Styles playing guitar [Image]. Retrieved from https://ew.com/music/2017/05/12/harry-styles-review/

Keno. (2015). Keno [Logo]. Retrieved from https://oesc.com.au/wp-content/uploads/2016/06/keno-logo.jpg

Liberal Party of Australia. (2011). Liberal Party of Australia [Logo]. Retrieved from https://www.abc.net.au/news/2010-07-21/liberal-party/913510

Love, N. (1970). Uncle Tobys [Logo]. Retrieved from https://www.uncletobys.com.au/about-us/our-story

MK Woodcrafts. (2016). Handcrafted table [Image]. Retrieved from https://www.pinterest.com.au/pin/229472543483244298/?lp=true

Nalley. (1960). Potato sauce vintage advertisement [Illustration]. Retrieved from https://i.pinimg.com/originals/e4/de/d5/e4ded5dc4e9d082a06f2b7e3b2abf024.jpg

Real Estate. (2019). House in Wollombi [Image]. Retrieved from https://www.realestate.com.au/property/47-wollombi-rd-cessnock-nsw-2325

Sangean. (2009). Vintage radio [Image]. Retrieved from https://www.aliexpress.com/item/SANGEAN-SG-622-radio-to-learn-English-for-pointer-type-radio-old-machine/32649236690.html

Stalwart. (2016). Hammer [Image]. Retrieved from https://www.amazon.com/Stalwart-75-HT3000-Natural-Hardwood-Hammer/dp/B01C8PTKM8

Vogelzang. (2014). Wood burning stove [Image]. Retrieved from https://www.northlineexpress.com/vogelzang-durango-wood-burning-stove-with-blower-tr008-9285.html

Wetzel, T. (2011). Handcrafted chair [Image]. Retrieved from https://web.archive.org/web/20130630133323/http://www.thomaswetzelwindsorchairs.com/

Lecture Notes · Week 4 work

Lecture 4: Instructional Design

Instructional Design

  • How to “do something” or explain “how something works”
  • To explain “how something works”

Split attention effect

  • Sources of information that are dependent for comprehension
  • Are separated either spatially or temporally 

Instruction

  • By clicking buttons  
  • Usually composed of drawings / photographs and written instructions.
  • They are used to explain stage by stage, how something works or how something is put together.
Addicting Games. (2009). Guitar Master gameplay [Screenshot]. Retrieved from http://www.freeaddictinggames.com/game/guitar-master/

Conversation

  • Back and forth dialog
  • Provide a graphical method of specifying the sequence of screens that you are designing
  • It is important to plan the sequence in consultation with a user.  As the designer you need to know how they will use the system, not how you would use it.
Go Blue. (2013). One Minute Water Calculator [Screenshot]. Retrieved from https://www.leaderframes.com/img_upload/one%20minute%20water%20calculator_1.JPG

Manipulation

  • Drag and drop elements 
  • A human-computer interaction style which involves continuous representation of objects of interest and rapid, reversible, and incremental actions and feedback
Microsoft. (2010). Live Home 3D Pro gameplay [Image]. Retrieved from https://store-images.s-microsoft.com/image/apps.3876.13589875592915249.9ae9b16d-3e53-4f70-ab16-93f0bbb94e8a.961c9e09-57ae-4d93-94d1-4f6345739431?w=672&h=378&q=80&mode=letterbox&background=%23FFE4E4E4&format=jpg

Exploration

  • Open, playful, game like
  • Lets designers express abstract conceptualisations of an interface in an executable form
  • Allowing designers to experiment with scenarios and dialogues  
San Diego Tourism Marketing District. (2015). San Diego Tourism [Screenshot]. Retrieved from https://www.columnfivemedia.com/work-items/huffington-post-san-diego-tourism-interactive

Reflection

During the Lecture Pod of Week 4, the main topic was instructional designs. One of the main subject matters that were brought to my attention were the different types. I realised that all these types of instructional designs are used in websites and games that I regularly go on. These designs are amongst us and are involved in almost every website. As a creative practitioner, this will influence me into paying more attention to a website’s structure. I think it is important to take in consideration what type of instructional design should be used when creating an interactive, because only some designs can correspond well with interactives and some can not.

Assessment 2 work · Class Work · Week 3 work

Hat activity

What your project is?

  • A website that focuses on overfishing
  • Includes a map of Australia and marine species that are affected
  • Main aim is to educate people on the issue of overfishing

Who will be using it?

  • Male or females between the ages of 15 – 60 year olds
  • Individuals interested in marine life
  • Government institutions such as fisheries, wildlife and natural resources
  • Conservation organisations

Where will they be using it?

  • On a web browser eg. Google Chrome, Firefox, Safari, Internet Explorer and etc
  • On devices such as a PC, phone and tablet

Why will they use it?

  • Educate themselves on the issue of overfishing
  • Check statuses of species to see if its safe to fish them
  • Join organisations

Red hat (Anna-Marie):

  • A donation page could be helpful
  • Create a tone for your website, will it be calm, enthusiastic or serious?
  • Add further information about the marine species such as how long can they live? physical features?
  • What is the site about? Some individuals might come across the site and not have much knowledge about the marine ecosystem and overfishing. Maybe include aims, mission and vision statements and so on

Green hat (Brandon):

  • Creative and original project idea, there is no website or application like it
  • Very informative
  • Illustrations of marine species will be interesting to see, shows that there is a variety and it will be easier for users to recognise each fish
  • There are not a lot of websites or applications on overfishing, therefore it is an underrated issue and will increase the visibility of the issue
Lecture Notes · Week 3 work

Lecture 3: Design patterns for screen

  • Mobile begins with a small screen
  • Creating mobile designs forces designers to prioritise and alter their mental structure

Pattern language book

  • Design patterns and interactive design go beyond style and visual repetition
  • They have roles in the interface and software design
  • Words are used to describe patterns and are also supported by drawings, photographs and charts
  • It describes methods for constructing practical, safe and attractive design
  • These designs include cities, neighbourhoods, gardens, buildings, rooms and built in furniture

UI Pattern Proliferation

  • Responsive design can result in many websites looking similar
  • Design patterns have matured in today’s modern world
  • There is a small amount of innovation when it comes to interface patterns

Types of design patterns

Hamburger menu

Cox, N. (2010). Hamburger menu [Image]. Retrieved from https://www.logicdesign.co.uk/blog/hamburger-menus-in-website-design/
  • It is a symbol consisting of three parallel horizontal lines
  • It function as a button and is displayed on the top of the interface
  • Resembles the layers of a hamburger, thus its name
  • It is usually used for pages or options
  • In today’s modern world, it is used to save space on the screen 
  • Although, sometimes websites will have a video in a full size; causing the hamburger menu being the best option for these types of situations
  • It sometimes can be a combination of a draw menu and reveal/hide buttons
  • The main content slides out of the way or is positioned underneath and reveals the button by a tap or drag

Account registration

Image result for account registration sign up screen
Adi, G. (2016). Designs of account registration screens [Screen design]. Retrieved from https://www.sketchappsources.com/free-source/1866-sample-registration-screen-sketch-freebie-resource.html
  • This pattern appears when signing up for a site
  • A form can be filled out or buttons that allows users to link a social media account
  • Multi-step form wizards are effective because they display out the required fields, reducing friction and encouraging users to flow through the process

Long scroll

Image result for long scroll interactive design
Johnson, B. (2014). Long scroll screen designs [Screen design]. Retrieved from https://dribbble.com/shots/1494217-Kuvata-Full/attachments/224130
  • The technique works for websites that want to lure users through storytelling
  • It mimics multi page by breaking the scroll in sections 

Card layouts

Image result for pinterest screenshot
Sciarra, P., Silbermann, B., & Sharp, E (2010). Pinterest layout [Screenshot]. Retrieved from https://static.filehorse.com/screenshots-web/social-networks/pinterest-screenshot-01.jpg
  • Presents information in large spaces 
  • Each card represents one unified concept 
  • The rectangular shape makes the website easier to rearrange and is useful in all interfaces
  • Cards include information such as a title, username/author, image and various icons

Hero images

10-hero-image-website-ideas-to-inspire-you-5
Apple. (2017). Apple website hero image design [Screenshot]. Retrieved from https://assets.justinmind.com/blog/wp-content/uploads/2018/07/10-hero-image-website-ideas-to-inspire-you-5.png
  • High definition images are one of the most powerful ways to grab a users attention
  • One common layout is a hero image above the scroll, followed by a zig zag section or a card space arrangement 

Animation

Design Screenshot
Mottes, M. (2015). Miki Mottes homepage [Screenshot]. Retrieved from http://www.mikimottes.com/
  • Illustrates storytelling
  • Animation should be considered carefully in relation to adding to the site’s story, elements and personalities
  • Scale animations are used primarily as an interaction tool eg. pop up notifications
  • Small scale animations include spinners, hover tools and loading bars, they do not require any user input
  • Loading animations are popular for flat design, minimal design and one page sites
  • Galleries and slideshows are an effective way to showcase images without overturning the users (are great for photography sites and portfolio)
  • Motion animation is effective, as user’s eyes are naturally drawn to motion, thus draws to their attention
  • Scrolling animation gives further control to the user, they can determine the pace of how the animation unfolds
  • Background animation can add visibility to the website and should be used in moderation as it can be distracting to the user

Material design

RumChaTa Material Design
RumChata. (2018). RumChata homepage [Screenshot]. Retrieved from https://file.mockplus.com/image/2017/12/4200ec6a-bae5-40bc-af59-3f9103fcfc00.png
  • Uses shadow effects, movement and depth in order to create designs that are more realistic to users
  • Goal is to create a clean design that focuses on user experience and assist other designers

Responsive design

segue-blog-considerations-when-planning-responsive-design
Segue Technologies. (2013). Responsive design example [Illustration]. Retrieved from https://www.seguetech.com/considerations-when-planning-responsive-design/
  • Becoming popular due to the rise of mobile and internet usage
  • Represents simple and cheap way for businesses to create a mobile friendly website
  • Tends to be minimalistic, keeping the page weight down

Reflection

The Week 3 Lecture Pod presented the idea of design patterns. The types of design patterns caught my attention, as I was not aware of the specific terms for the types of patterns. In the past, I have had knowledge of the ‘long scroll’, ‘card layouts’, ‘hero images’ and animation interface themes, although I did not take into consideration the amount of specifications and details that were included and that were was a name for it. These patterns are helpful for beginners in web designs because it introduces a wide range of information that can be useful to them for their future work. Furthermore, I realised that design patterns have evolved and progressed in the past, and introduces users into a more story-like setting.